An older article by Tim Vickery, at SBS World Game, on FIFA that gives a perspective often missed be Europeans:
Havelange promised to double the size of the FIFA World Cup, from 16 to 32 teams, with more places for the developing world. He delivered. The tournament these days may be unwieldy, but given the number of nations who want to be present it is impossible to imagine anything smaller.
Havelange promised to set up World Cups at Under-20 and Under-17 levels, tournaments that could be staged in the developing world. He delivered. Young players have the chance to further their careers by tasting international competition, and nations are given the opportunity to invest in their footballing infrastructure. We may quibble about the way this has been done on a number of occasions, but the basic idea seems sound.
Havelange promised to ‘sell a product called football’. He delivered. He needed commercial sponsors on board to finance some of his projects, particularly the new age-group World Cups. And so the game went corporate. We can protest that this has gone too far, but it is not an objection that the European, and particularly the English game, can make with a straight face.
This is the bitter pill to swallow when it comes to Havelange and Blatter: they have likely done a great job at expanding the game to the world while still lining the pockets of themselves and their friends.