Richard Whittall for The New Yorker:
Ironically, the club at the center of calciopoli has become a model for the league in this regard. In 2011, Juventus finished construction on a new stadium in Turin, the first in Italy to be owned by its club rather than by a local municipality. Juventus Stadium put the crowd much closer to the pitch, and it looks gorgeous on TV. Gate revenues increased by a hundred and eighty-three per cent in the stadium’s first season, despite the fact that the new venue has a significantly smaller capacity than its predecessor, the Stadio delle Alpi. Naming rights and the sale of land adjacent to the stadium have provided additional sources of income. Juventus is now the only Italian club to make the top ten in Deloitte’s report. It has also been able to invest in talent, like Tevez and the Italian national team legend Andrea Pirlo. Since moving into its new stadium, the club has won four scudetti and, in 2012-13, it made it to the Champions League quarterfinals, before reaching the semis this year.
Great piece. I loved Whittall when he was writing at The Score — it was such a shame that they couldn’t make it work with the staff they had.